In today’s saturated and volatile environment of Google PPC (pay per click) leading internet marketers are turning to Facebook Pay Per Click (PPC) for their paid advertising campaigns. Facebook is being utilized today to build a list of social friends and targeted Like (Fan) friends, potential business colleagues, customers, etc. by means of a separate Facebook Like (Fan) page.
However, from the onset remember Facebook is not a platform for you to promote your business as much as you and what it is you have to offer your followers. The way our internet marketing industry is set up, essentially everyone is offering the same product and the same business; the thing that differentiates you will be your personal brand.
Facebook with its community now over 500 million users is a priceless opportunity for pinpoint accuracy in targeting your PPC advertising campaigns. It provides you with a medium to personally introduce yourself to your market and create your personal brand funnel hacks masterclass.
You must differentiate yourself in a crowded market. Create a compelling brand mission and clearly differentiate yourself from your competitors. You must explain how you are different and how you are unique. Remember unique stands out from the ever present wall of mediocrity.
By means of the various fixed tabs and optional tabs you can virtually create a branded website including an opt-in page with various sales funnels without the costs of a website designer or hosting charges. There are no limitations to the customization applications.
Your goal here is to build a loyal list of followers who are excited to view your content. Provide content on your Wall tab that answers the why and how questions and avoid the what, where and when. Make you content compelling and incorporate the various multi-media options such as video and photo options. Always remember to differentiate yourself and not blend in.
Provide a consistent content, strategy and message. Share tips that demonstrate immediate value and give something to demonstrate this to start your monetization process; for example 10 proven steps to dominate page one of Google for your brand. You must always provide a benefit for coming to your page. Give value as action always speaks louder than words. Become an authority and your Page will grow virally as you will have something to offer that can only be sourced from you. You will have built trust and a relationship, the two key foundations for growing any business.
At this point you are ready to create an ad. I cannot stress strongly enough the importance of first carefully reviewing Facebook’s guidelines for advertising, even if you are an experienced online advertiser. Facebook PPC advertising is an amazing opportunity with tremendous return on investment. However, its advertising guidelines are extremely detailed and specific. A breach of policy can end in a permanent suspension.
Create an ad that provides value i.e an Ebook, Ecourse, a resource, etc. Do not in anyway directly promote for example, a home business with ridiculous income opportunities or any misconceived “get rich quick” so-called opportunities. Remember you are always building your personal brand. Build an ad with an image and text that demonstrates value, expertise and builds confidence. You will acquire (Fans) with your ad and monetize later with your auto responder emails. Do not start selling your product or service immediately with your early messages. Continue providing unique information with your messages and then incorporate with your business opportunity.